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Dashboard

The Dashboard is your home base in Purple Blossom. It gives you a single-screen view of your business progress, AI insights, and what to do next.

What You'll See

Profile Completion

A progress card showing how complete your Business Profile is. This updates in real-time as you fill in sections, with clear guidance on which section to tackle next.

AI Insights

As you build your Business Profile and use the platform, Blossom generates insights tailored to your business. These might include:

  • Observations about your target market based on your profile
  • Suggestions for campaigns based on your goals
  • Tips for improving your business positioning
  • Connections between sections of your profile you might not have noticed

Suggested Next Steps

Context-aware recommendations for what to do next. These adapt to where you are in your journey — a new user sees "Complete your Company Overview," while an active user sees "Your campaign is ready to launch."

Quick Actions

One-click access to common tasks: - Create a new campaign - Get a quick AI insight - Continue your Business Profile - View recent notifications

Customization

The Dashboard adapts to your growth stage. As you advance from Seed through Flourish, new cards and metrics appear that are relevant to your current focus.

Next Steps