Skip to content

Campaigns

Campaigns are how you reach and convert customers in Purple Blossom. The campaign wizard walks you through creating multi-step marketing campaigns with AI-assisted content generation.

What It Does

The campaign builder is a guided wizard that takes you from idea to execution:

  1. Define your goal — What do you want this campaign to achieve?
  2. Choose your audience — Who are you targeting? (Informed by your Business Profile)
  3. Select channels — Email, landing pages, video, or multi-channel
  4. Generate content — AI drafts emails, landing pages, and scripts based on your stories and brand
  5. Schedule and launch — Set timing, review everything, and go live
  6. Track results — Monitor opens, clicks, conversions, and engagement

AI-Powered Content

Campaign content generation draws from everything you've built in the platform:

  • Your Business Profile shapes messaging and positioning
  • Your StoryWare stories provide narrative material
  • Your brand voice (from persona settings) determines tone
  • Your target customer definition drives audience language

The AI generates drafts — you review, edit, and approve before anything goes out.

Stage Gating

Campaigns use stage-based gating to ensure you're using features you're ready for:

  • Seed — View campaigns, learn about campaign strategy
  • Sprout — Create basic campaigns with limited sends
  • Bloom — Unlimited campaigns with full channel access
  • Flourish — Advanced analytics, A/B testing, conversion funnels

Campaign Types

  • Email campaigns — Single or sequenced email sends
  • Multi-channel campaigns — Coordinate email, landing pages, and video
  • Drip sequences — Automated email series triggered by user actions
  • Event campaigns — Promote and manage event attendance

Next Steps